Book Review: Be Unreasonable and Stand Conventional Wisdom on Its Head: The New Business Strategy for Achieving Extraordinary Revenues, Profits, and G
San Diego, CA (PRWEB) December 5, 2007 -- What do entrepreneurs, CEOs, small business owners, self-employed professionals, middle managers, and even individual employees all have in common? They want to accomplish more, no matter what obstacles day-to-day business life throws in their way. They want to improve their revenues, their profits - their results - and they want to do it in less time and without working any harder than they already do. And they want to be able to do it whether the economy goes up, down, or sideways.
But no matter how desperately they want to achieve those things, most people go about it pretty much the same way as they always have. Maybe faster, or harder, perhaps even a tiny bit smarter, but still fundamentally the same way. And it just won't work. It can't. Maybe they haven't heard, but doing the same things over and over again expecting different results, is just plain nuts.
Then there are the select few business leaders we hear about in the news. These people seem to have solved the mystery of repeatable, extraordinary results. They create jaw-dropping outcomes at which the rest of us can only marvel, and they appear to do it without breaking a sweat.
Business strategist and "unreasonable consultant" Paul Lemberg has figured out how; the result is Be Unreasonable, a provocative, pointed and totally practical approach that shows business people how do things that are, as Lemberg calls them, "unreasonable." The method is laid out from beginning to end, covering Unreasonable Strategy, Unreasonable Tactics, Unreasonable Thinking and Unreasonable Execution. Plus, there is the Unreasonable Manifesto, a summary of the entire program which makes it easy for readers to put the most tantalizing ideas to immediate use.
Lemberg says, "You have to be unreasonable to be unbeatable." This lively and engaging book promises to make it possible for people step beyond the humdrum of doing what's expected, and transform themselves into something extraordinary. Business guru T. Harv Eker says, "It's a step-by-step guide to the mindset for rule-breaking and destiny making, and will help readers take control of their business future."
He asserts that no matter what, everything you've done up till now will eventually stop working. To surge forward, you have to let go of your assumptions, your beliefs, your old ways of thinking, even the tried and true-isms taught you by your parents, teachers and mentors. You have to give it all up and find uncomfortable, unproven, unorthodox, in a word-- unreasonable--strategies and tactics, and execute them like crazy. Only then can you gain the stellar success you seek.
A welcome change from business books that leave readers trying to figure it out for themselves, Be Unreasonable serves up idea after idea, with numerous stories and examples of ordinary business people who, by going far out on a limb, achieved greatness. Be Unreasonable is counterintuitive and contrarian to its very heart. Lemberg offers such pointed ideas as "being afraid of the right things" along with a list of the right things to fear. He tells us "to seek the opposite of truth," and to "multiply our puny goals times ten, even times a hundred," setting our sights for something truly significant, perhaps wonderful and grand. He even provides a brief manual called "the rules for breaking rules" and then makes sure to remind us that "being unreasonable does not mean being unrealistic" offering effective ways to know the difference.
Lemberg's most important point may be this: "if you're not uncomfortable, you're probably not doing anything important." Being unreasonable is about assessing your situation, and then leaping into the unknown - not foolishly, but courageously. Only by going against your track record of the tried-and-true can you be more competitive, more innovative and wildly successful.
Be Unreasonable shows us how.
About the Author
Paul Lemberg started his first company with $3,000 of credit card debt and sold it for millions four years later. His clients call him "the unreasonable guy" because he helps them see the unnecessary limits they place upon themselves, and encourages, cajoles, and at times just plain beats them over the head to take bold, sometimes uncomfortable and generally unreasonable actions to reach their critical business goals. He is CEO of Axcelus, (www.axcelus.com) an international "business acceleration" consulting firm helping executives and entrepreneurs rapidly achieve unreasonable profits. He is also the author of Faster Than the Speed of Change, and Earn Twice As Much With Half The Stress, along with hundreds of articles and on business strategy, management and entrepreneurship. His monthly newsletter is read by over 20,000 people. Find out more on his blog at www.be-unreasonable.com.
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